Production Logo - Development

This video shows the progression of our production logo. Our first idea was to create a stop motion logo which we created using an APP from one of our iphones. We thought it was a fun idea and a different style to what other peer members were doing. When looking at th efinished piece we found that it looked unprofessional and the background of the school didnt match well. I think this refelcted the lack of planning we had put into creating the production logo. Realising the importance of the logo and how it would refelct on first impressions of our opening, we decided to use 'Adobe After Affects' software. However to do this we needed to get to know the software better, therefore we asked a peer member who knew it well to show us the basic steps in using the software, we also watched several tutorials on how to create a logo using the specific software. After creating a basic logo on after effects we then went on to create our third and final logo. This was our most complex and professional looking logo, we think it reflects young quirkness (relating to our audience) with the glowing effect we used. We also decided to go back to th ename "G.E.L" as it was shorter and more memerable.