Sunday, 16 February 2014

Evaluation Question 3

3: What Kind of Media Institution Might Distribute Your Media Product and Why?



When coming to distributing our film, we have looked at many distribution companies, seeing which companies have made films in the romance genre, films similar to our own film, companies that use a low budget and finally companies that make British films.


We think our first institution would be Working Title Films. Working Titles Films is a British film production company based in London; the company was founded by Tim Bevan and Sarah Radclyffe in 1983. It produces feature films and several television productions. Polygram was its first corporate backer, which was then sold and made into Universal. It has made a range of films from comedies such as Hot Fuzz to children’s films like Nanny Mcphee. We think this institution would be perfect for us. Firstly it is a British company, and our film is British, meaning it will be local to us and also understand the characters and aspects of a British movie, which can vary from an American film. Working Title Films has created many romance films in the past such as Wimbledon, About Time, Defiantly Maybe, Bridget Jones, The Shape of Things and I Give It A Year. This means they have a strong background into romance films, and how to make the most of them, also people will have recognised them from other popular romance films, causing them to trust our film will be up to that standard. To expand on my previous points it has also made a British Romance movie, which we have taken allot of inspiration from "Bridget Jones" this again means they have dealt with similar films to ours, giving us the impression they will be able to produce ours to a high standard.

The second institution we have chosen for our film is DNA films. DNA films are again a British company founded by Duncan Kenworthy and Andrew Macdonald. It has become one of the most successful production companies in London. It has made a variety of films from horrors such as 28 Weeks Later to romances such as A Life Less Ordinary and also comedies such as Twin Town. We think this company would be good for us firstly because it is British so again will understand the features of a British comedy which can vary from other countries. They have also produced romances before such as A Life Less Ordinary and Never Let Me Go. The films they create are very low budget, which relates to our films allot as we did not have a large budget. They also create films that have an edge to them and are quirky, not always your typical storyline. We think our film would also fall under this cartography and we have tried to make it different from others and more quirky.


Another way to get our film out would be through using film festivals. Ones that we researched and found very popular were the BFI the London Film Festival, these lend lottery money to films wanting to get to the production stage which could be a good for our film before we make it. But once we have made we could showcase it at this festival, this is a good way to get people to see our film and "get it out there" into the market of Britain which will probably be our main market as it is an all British film. We also looked at sun dance as they have a section for independent films which often shows romance films, therefore it will suit our genre well and same as before get our video out there and seen.

Advertising will also be a large factor in distrusting our film. Advertsing will be important to get our film out there and seen by people. We will do this with posters which we will place in places teenagers our target audience will go such as cinemas, shopping centers, bowling alleys and ice rinks. We will also release a trailer before hand to give a taster of what our film will be about to entice people in to watching it, this will be shown at cinemas on TV shows around 5-10 as that will be when younger people are generally watching TV and also around shows they like such as Hollyoaks and comedy shows. We will also do a viral campaign to showcase our film. This will be particularly helpful for us as our target audience teenagers use it very often and also it is very cheap to use. We will post our trailer on sites such as Youtube to be viewed. Have pages on social networking sites so people can keep updated on our movie. Also also have a viral poster on sites where teenagers view, such as online shopping, gaming sites and IMBD which will attract people purposely looking to view films.

Our production company is GEL, we though this was short and snappy and would be easy to remember. We did the logo so it looked so it was fairly plain then lit up in a shadow. We did this plain firstly as our film isn't very "showy offy" so we thought a lairy logo would not match the film. We also thought plain colors represented this too. We did the light up logo so it stood out more and so our company will be remembered.

Saturday, 15 February 2014

Evaluation Question 2



Here is an extended video where we discuss our views on social groups.


Wednesday, 5 February 2014

Behind the scenes footage



This video contains short clips which didnt make it into our final peice, reason being because of the expected length of 3 minutes. A specific clip in this video was actually a whole scene that we decided to cut as we felt it looked old fashioned and out of conext compared to the film itself. It also shows us working together in the proccess of creating our opening.












Sunday, 2 February 2014

Production Logo - Development



This video shows the progression of our production logo. Our first idea was to create a stop motion logo which we created using an APP from one of our iphones. We thought it was a fun idea and a different style to what other peer members were doing. When looking at th efinished piece we found that it looked unprofessional and the background of the school didnt match well. I think this refelcted the lack of planning we had put into creating the production logo. Realising the importance of the logo and how it would refelct on first impressions of our opening, we decided to use 'Adobe After Affects' software. However to do this we needed to get to know the software better, therefore we asked a peer member who knew it well to show us the basic steps in using the software, we also watched several tutorials on how to create a logo using the specific software. After creating a basic logo on after effects we then went on to create our third and final logo. This was our most complex and professional looking logo, we think it reflects young quirkness (relating to our audience) with the glowing effect we used. We also decided to go back to th ename "G.E.L" as it was shorter and more memerable.

Friday, 17 January 2014

Assesment - WWE & EBI

What Went Well: -


Research
Research into our specific genre went well. We did enough to gain the understanding we needed to then be able to make our opening genre specific.
Planning
We planned out our time well and knew when we were shooting and made sure we had enough time to get it all done. We ended up with more shots and scenes than we needed.
Production and Editing
Filming the actual opening went well; we all took turns in filming different scenes. This way we all contributed to the filming process. Same as filming, when editing we all took turns to have a go at using the software. We also all took time out of our own time to make sure the editing got finished.

Even Better If: -

Research
Although we did enough research to gain understanding we could have done more research into film openings as a whole instead of just romance ones.
Planning
Although we managed our time well by creating a schedule we made changes to our story board in the filming process. This created an issue as we then needed to come up with a whole new order in which to put the shots in. Therefore we should have created alternatives to use in our story board in case we did end up changing our minds.
Production and Editing
When editing we could have done more together to then talk about changes we wanted to make.

 

Analysing romance film openings

The Holiday





The holiday starts with a mid shot of a happy couple kissing, which we after realise is a movie clip, this shot shows a content relationship which we compare to the main characters we see after who are not happily in love. The second shot also does this as its another couple that are in the movie, this gives us the contrast again, a lot of close up are used to emphasise the emotive looks there are giving each other. As it goes into the second characters who are not in a happy relationship they again use close up to show the lack on emotion or love you see from them. After this it shows the setting of the film with a long shot this shows us where it is and sets the scene, also as its a typical place the people seem normal and we can relate to them. They also show each main character in the opening so we get to recognize them and they are established well.

   The sound in this opening is slow music in the background at the beginning very peaceful and calming, the transitions mimic the sound being slow and peaceful from shot to shot. But as it goes into the second characters who are not in a happy relationship the music becomes more fast paced and bouncy showing the contrast from their lives to the happy peaceful bliss of being in love. And goes back into the peaceful music when showing people in love. Other sounds used are a voice over of one of the characters talking, the person talking directly to audience making us feeling part of the film discussing their feelings with us which us feel like we know the person, and leaves an enigma of us wanting to get to know her more. She is talking about love and feelings towards men, signifying the genre straight away. As the clip continues she talks about her problems making us feel sympathy for her, and wanting us to continue watching to see how these become resolved. The voice over also links up to what is happening in the clip making it become very narrative and as if she is telling the story.

   Lighting varies to fit the scene and setting of each clip, this keeps it realistic and so you can relate to it, the props clothing and make-up are also like this. This is essential as when it's realistic you can put yourself in the shoes of the characters becoming more attached to the film.

 There are many parts of this film I think I would incorporate into my own opening. I like the way the music mimics the pace of the transitions and also the mood of the piece, as my movie will start upbeat then turn sad I think we could use this really effectively there. Also the close-up shots to shows emotion would show the love well in our piece and finally keeping everything realistic is essential.


The Spectacular Now

 
-The opening begins with the wide shot of a boy sitting in front of a computer screen with a beer, he appears to look quite distressed, we then find out that he's writing a section of his personal statement about hardships that he has overcome, meaning his expressions is suited for why he is writing. It cuts to a montage of his hardship that he has overcome and it shows a variety of emotions throughout the montage but none of them are the same as the one he is showing when he is writing about it, showing a very strong contrast and putting an emphasis on how much of a hardship it was for him. 

-The lighting for the opening changes throughout allowing a clear difference in scenes and keeping the scenes realistic for the audience. However, most of the scenes use quite dark lighting which could foreshadow his feelings towards particular aspects within the opening such as his previous girlfriend, which relates to this being quite a typical romance film. 

-The actors appear to be in their teenage years, this is indicated to us through the very first shot in which he is writing a personal statement which often has relations to college or university applications, therefore, it suggests to the audience that he is going through the process of finishing school and moving on to further education. Following on from this scene, the setting changes to a party with other actors of similar ages and further on changes setting again to a school which finally shows the audience that this film is in fact a teenage romance.

-There is a variety of sound used throughout the opening, it begins with a voice over from who the audience assumes is the main character, due to him being introduced first, we then realise the main character is called Sutter Keely. Sutter begins to write a personal statement about his hardships and discusses his girlfriend and refers to her as his best, this then follows with clips of their relationship and a light upbeat song comes on which could possibly reflect the emotions within the relationship however due to the voice over we know they have broken up therefore, the music goes against the relationship as we know it. 

-When creating our opening this will help as we will be able to follow the typical shots and editing in which they've used for the romantic opening. The opening also uses a voice over to almost narrate or give the audience a main idea on what has happened so they're not confused on the situation at hand and we may need to do this also due to our opening being done throughout time so the audience will know the basic idea of what is going on.


Grease




-We are creating a montage of a couple for our opening and within the opening of 'Grease' it shows a short montage of what could be a day or possibly weeks, it doesn't seem as if it has been a very long time. The shots are mostly extreme long shots or mid shots, this allows the audience to see both their expressions and what they're doing. They appear to be doing very typical and loving things whilst they're on the beach and are not being serious with each other and almost play fighting with each other, this allows the audience to see that their relationship is not very serious. 

-Throughout the opening the sun is setting so there is lots of reds and gold's which keeps a romantic theme throughout and also adds more elements of romance to the scenes, all allowing us to establish which genre the film is which my group and I should hopefully be able to recreate. 

-Both of the actors are alone on a beach which almost makes them seem as if they're outcasts from the rest of the world, by the camera only showing them it could show how they both only care about each other and this is emphasised through them being literally the only people on the beach. They both appear to be very fond of each other and doing a variety of things on the beach together and their body language and facial expressions both appear to be very positive, however this changes when the bad news is given to 'Danny'.

-The sound used throughout the opening could be seen to be either happy or sad, foreshadowing the feelings of both of the characters, due to the them finding out that Sandy, the female lead, has only been on vacation and doesn't live there, therefore making them both feel sadness towards the situation as they're not being separated whereas throughout the opening they've been inseparable. There is also foley used to help exaggerate the sound of the waves crashing on the beach shore, making them seems more powerful, this is used strongly when they're sitting and it crashes all over the couple. 

-This will help us with our opening as we've now been able to see the use of foley and what they used it for and its part within the scene. We creating our own openings we may have to use foley so this has helped us see the impact in which it can play on an opening or even a short part, allowing the audience to be drawn in and the sound almost becoming focal for the shot. 
 
 
 
 
500) Days of Summer
                                                           
-It starts off with an animation of what appears a summery day with all the trees in blossom creating a happy start for the audience and it shows the (500) Days of Summer and then begins the rest of the opening. Throughout the opening it shows both characters as adults in their current position and a clip in their teenage years. By showing us this we feel a connection between us and the characters, already making the audience feel as if they know these characters on a personal level and can feel their emotions too. It begins with Tom who we assume is the main character within the film and he’s sitting within an office and appears to be in a meeting of some sort. He is dresses quite formally but himself is quite scruffy with his hair and his appearance, this could suggest he is at loss with something or quite a dis-organised person. When it moves to his teenage section, Tom looks as if he is depressed, he is wearing all black and his outward body language is very negative and appears quite frequently. When Summer’s montage comes on she starts off in an office where she’s wearing quite smart clothing however, they’re still very feminine so the audience can assume that she is a very girly girl. The expression and body language that she upholds is very positive and as the audience we like that as she seems to be very happy which appears to be the complete opposite of what Tom’s facial expression is which could foreshadow a change within his facial expression.  When it moves to her teenage years, her expression changes however, her clothing doesn't appear too different from her current state just a little less formal. The shot doesn't not change throughout but we can an over the shoulder shot of Summer looking as herself in the mirror, she looks as if she is sad when she is brushing her hair, shortly after we see her brushing her hair we see her cut it and just hold it in her hand as if she’s nothing, possibly making a change for herself. We then move back to credits Tom where he looks as if he’s bored within his meeting and the camera spins around fast and swoops down to Summer where she is walking through the office, due to this shot the audience are able to make assumptions on how/what will happen when they meet but we know for certain that they meet due to the fact they’re working in the same building together. After this there a few more seconds of Summer walking through the office and it straight cuts to quite upbeat music and a black screen where the titles appear.
-Most of angles within the opening shot are a variety of mid shots or wide shots; by using these type of shots we're able to see the full relationships between both of the main characters. By using a wide shot it allows the audience to view both of the main characters who appear to have very different outward emotions, whereas Summer appears that she is quite happy, Tom is the complete opposite and seems depressed and bored with his life. When showing us both of the characters it’s a wide shots, which allows the audience to see the surroundings in which they're in which may give us an idea to the type people that they are. The opening includes a variety of shots, some are straight cut which is very unusual for a romantic comedy and may be use other effects such as a fade which could convey and bring emotion to the opening or the rest of the movie. It also includes effects which make the shots seem as if they're blending in to each other, by doing this it makes if flow together making it almost easier for the audience to view it.
-The song used is for the opening is 'A Story of Boy Meets Girl - Mychael Danna and Rob Simonsen' this contains both a light backing track that could be interpreted as either happy or sad which could foreshadow the characters relationship, making it almost an enigma for the audience. The song also contains a voice over which is quite harsh over the soft sounding music which is playing as he talks. The voice over starts with 'this is a story of boy meets girl' which already establishes for the audience what the genre of the film is going to be but after the narrator gives us some background on both of the main characters Tom and Summer. After is discusses their lives it repeats the line 'this is a story of boy meets girl' however it follows with 'but you should know upfront, this is not a love story.' which almost makes the movie seem a little less romantic.
-The lighting uses a variation as they're in many different places throughout the opening scene due to the fact it is a montage of their lives apart and then their life together in a relationship. Most of the shots used are quite bright which will allow the audience to guess that this is quite a happy relationship opposed to using dark lighting which would lead the audience to believe that the relationship between Tom and Summer is quite depressing which may lead to the audience not believing that the couple don't work together almost.
-When creating our opening this will help incredibly as we will be able to follow the typical shots and editing in which they've used. They also use very warm lighting throughout the shots of Tom and Summer which will help when we're creating the lighting on our 'couple' because we're ensuring that the couple appear to move throughout time to show the length of their relationship. We're also going to in a quite a dull and depressing scene to the end of our opening where the girlfriend is crying due to the loss of her boyfriend, which links to the teenage years in the opening of (500) Days Of Summer, by doing this the audience will also know that the film may possibly be a tragedy. In (500) Days Of Summer, the opening uses a voice over to almost narrate or give the audience a main idea on what has happened so they're not confused on the situation at hand and the fact they've not actually met each other yet. The voice over also shows their view on love and how Tom believes in true love and believes that there is a 'one' for him and when he sees Summer, the voice over indicates to us that he thinks she is the one.  
 
 
The Vow 

                                                               
 
 
-During the opening scene of 'The Vow' both characters are wearing warm clothing, coats, hats and scarf’s. The female character is wearing a red coat. The colour red is significant to the romance genre as red has connotations of love and passion. The clothing in which we associate with winter makes the whole scene seem more warm and comfortable, portraying their relationship and comfort with each other. It also indicates the season and month in which it is set, which ties in with the falling snow in the background and the autumnal leaves in which have fallen.
-The lighting sets a warm mood at the beginning of the scene as there are lots of pretty, warm lights around the setting, by using orange and red lights set a warm romantic vibe. Both of the characters are on a date and you can tell this is a date due to the chemistry between them and how they act towards each other. 

Both female and male characters are attractive which is common in love films. The female character is played by Rachel Mcadams and male character played by Channing Tatum. The entire opening focuses on these two characters. This puts attention on their relationship and getting to know them in the first few minutes of the film. All romance films consist of a male and female character.
-No props were used. This could be to focus more on the dialogue and relationship in the scene.

-The setting of the opening scene is important. It is set at the movies, this is a place where we'd assume to see a couple on a date. The movie theatre is surrounded with pretty lights and warm colours. This sets a romantic atmosphere  It is autumn winter, there are leaves on the ground and snow is falling. All these factors add to the theme and genre of romance.
-The camera starts at the top of the movie theatre and comes down at an angle across the characters and into a wide shot in front of the characters. This helps to see the background and you can then tell clearly that they are a couple by their body language and the way they are standing together linking arms. The second shot is an establishing shot. In this shot we establish the setting and surroundings. When they get into the car an over the shoulder two shot has been used. This shows there relationship further and links in with the genre. As the car pulls away a long/wide shot is used to again show the settings and surrounds of the area. From then on over the shoulder shots from character to character are used. This shows a conversation between the characters. It also able's you to focus a lot more on there faces and facial expressions, seeing the way they look at each other. Another wide shot is used to show the car stopping at a stop sign. By showing the stop sign makes us audience members more sympathetic towards both characters when the crash happens because they have done nothing wrong. A mid shot is used to show the couple kissing. This is effective as you can see the truck lights coming and how the characters are so oblivious towards it.

-At the beginning of the opening there is a peaceful music playing. This sets the scene by adding to the surrounding of snow and pretty lights. All together this adds to the romance genre by creating a romantic atmosphere. -The colour red is included a lot in this scene and is very significant to the romance genre. The first thing we see in the opening is a red light above the theatre  This automatically makes us think of love and the colour red symbolises love and romance. The second piece of red we see is the female characters coat. After this we see many other red lights. This is putting a constant theme of love in our minds. Throughout the scene the two characters are being intimate with each other, this showing they are in a relationship. They are laughing, kissing and doing typical couple things, for example going to the movies and listening to a favourite song in the car while messing around. This makes it clear they are in a relationship and therefore links in with the romance genre.